Now more than ever businesses want to be sure they get value for money. Asking your consultant to write a release, arrange a promotional gift, create an advert or event with no clear objectives could be just wasting your time and money.
What do you want to achieve? What are your business objectives? How will you achieve them? What kind of communications will you need? What are the Key Performance Indicators (KPIs)? How do you know you got there? What and how are you going to measure your success? (more…)