When I last posted, I had about three posts on the go. This is one of those posts, all of which got totally derailed by lots of exciting work. So, at last here's a quick and simple run down of why you should measure and a list of useful metrics to help measure communication results on a budget. It is always good to know where you are heading. Even if you decide to change direction, at least if you have a strategy, you can adapt your plan to suit your aim.