A debate raged on twitter last month about whether internal communication should be called internal PR. Most of the replies were: No, No, No… Everyone hated the idea, were repulsed at the connection to PR, which most consider to be broadcast communication aimed at selling.
Read more about it here from Jenni Wheller, Committee chair for CIPR Inside.
It got me thinking too about how I label my business, what is PR, what is corporate communication, and what is communication. I wonder whether the industry will ever be able to shake its poor reputation. What a thing for the industry that is responsible for preserving and promoting the reputations of big business! Can it solve its own reputation crisis? Who will do the PR for the PRs?