While writing a blog about continuing professional development (CPD) and professional memberships for communicators this week I had a small revelation about myself. Not only do I love learning, but I actually ‘need’ to keep learning.
I don’t mean ‘need’ to with regard to keeping my communication expertise and knowledge up to date, that’s a given. What I mean is, I realised I’m happiest when I am learning something new.
Working independently in communication allows me to learn in two fundamental ways:
I take charge, fund and make my own time for my learning and development by working independently. I go to the events I want to attend, read up on the topics I want to learn, join webinars and more as my schedule allows to develop my knowledge and skills (which of course my clients benefit from too).
Because I get to research, analyse and understand my clients’ businesses in a deep way I’m always learning something new about the businesses I work with and finding solutions to their challenges. Good communicators spend time learning about the business strategy, stakeholders, culture and purpose. This is essential to help clients and employers to communicate and listen effectively to be more successful and I really enjoy this process.