Love learning all about communication and engagement?

While writing a blog about continuing professional development (CPD) and professional memberships for communicators this week I had a small revelation about myself. Not only do I love learning, but I actually ‘need’ to keep learning.

I don’t mean ‘need’ to with regard to keeping my communication expertise and knowledge up to date, that’s a given. What I mean is, I realised I’m happiest when I am learning something new.

Working independently in communication allows me to learn in two fundamental ways:

One

I take charge, fund and make my own time for my learning and development by working independently. I go to the events I want to attend, read up on the topics I want to learn, join webinars and more as my schedule allows to develop my knowledge and skills (which of course my clients benefit from too).

Two

Because I get to research, analyse and understand my clients’ businesses in a deep way I’m always learning something new about the businesses I work with and finding solutions to their challenges. Good communicators spend time learning about the business strategy, stakeholders, culture and purpose. This is essential to help clients and employers to communicate and listen effectively to be more successful and I really enjoy this process.

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What’s stopping leaders from saying it like it is?

There have been many organisations caught in the spotlight of the media glare after a crisis in recent years and as each of those stories hit the headlines it has made me think of the people working in those businesses. What must they be feeling?

What an organisation does in a time of crisis is a real insight into their approach to comms.  Are the communications timely, are the messages honest and leadership open, are the messages consistent over time and both internally and externally?

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