While writing a blog about continuing professional development (CPD) and professional memberships for communicators this week I had a small revelation about myself. Not only do I love learning, but I actually ‘need’ to keep learning. I don’t mean ‘need’ to with regard to keeping my communication expertise and knowledge up to date, that’s a given. What I mean is, I realised I’m happiest when I am learning something new. Working independently in communication allows me to learn in two fundamental ways:
There have been many organisations caught in the spotlight of the media glare after a crisis in recent years and as each of those stories hit the headlines it has made me think of the people working in those businesses. What must they be feeling? What an organisation does in a time of crisis is a real insight into their approach to comms. Are the communications timely, are the messages honest and leadership open, are the messages consistent over time and both internally and externally?