Did it work?

When I last posted, I had about three posts on the go. This is one of those posts, all of which got totally derailed by lots of exciting work. So, at last here’s a quick and simple run down of why you should measure and a list of useful metrics to help measure communication results on a budget.

It is always good to know where you are heading. Even if you decide to change direction, at least if you have a strategy, you can adapt your plan to suit your aim. (more…)

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What is a communication strategy?

So often we can get caught up writing the editorial, tweeting, designing websites, creating events or any one of the miriad of tactics available to a communication professional, we can forget the importance of a sound and effective communication strategy. I’ve had a few conversations recently with other communication professionals about strategies and plans so I’ve put my thoughts together here. (more…)

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Beautiful questions

It was raining. That, combined with the bad traffic out of Bournemouth meant I was running late to get to Southampton. I hate being late. It wasn’t a beautiful evening.

But it became more enjoyable. I’m so glad I made it to the CIPR Wessex ‘Creativity Workshop’ with Andy Green.

Andy is an author, international conference speaker, brand consultant, trainer and facilitator. (more…)

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Learning more

One of my three things for 2013 was to trust my instinct. I’ve been freelancing in Bournemouth for a little over two years now and as a qualified professional with lots of different experience from my employed work across public and private sectors I’ve been able to attract some exciting work and interesting clients. But I wanted to give my business and myself some focus – a direction for my career. I’ve felt for a little while I wanted to add a specialism to my skills and that I wanted to return to some study to get a deeper knowledge. (more…)

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Pop-up PR and a pint

Last year I created 'Pop-up PR and a pint', a chance for anyone working in comms and PR across Dorset to meet and share ideas, challenges and learning. I'm planning to do more later this year. Business is really busy right now which is great for me as a freelancer…

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Why, is one of my favourite words. Why? Because, it’s small, and yet so powerful.


It’s a word we use effortlessly as a child. My two children are relentless in their questioning. Why this, why that… I can get quite frustrated, but not because they are inquisitive, but rather that it means I have to find and explain the answer.  This can sometimes be quite difficult when you’ve lived with that fact for so long you just accept it. Does anyone know why the sky is blue? (more…)

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Three little things…

Last year brought me some challenges and many exciting and surprising new opportunities in my freelance career. It was the year when I gained some exciting new business and started working with some truly brilliant people. I also had to make some tough choices, and still do about the direction of my career. Three things stand out for me from 2012.

Trust your instinct, was one of the most important things I was reminded to do. (more…)

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Happy Christmas

I wish all my clients, PR friends, contacts and all-round brilliant people I’ve worked with this year, a truly sparkling Christmas and a great new year.

2012 seems to be hurtling to a close and what an exciting and eventful year it’s been. Thank you to all of you for making this my most exciting year in freelance PR yet.
I’m really looking forward to working with you more in 2013, and I’m hoping it will be even better than the last.


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Putting employees first

I recently attended the CIPR Inside conference, ‘putting employees first’. There was a great turnout and some brilliant speakers. The theme of the event was thought to be controversial, and I believe it’s something that no organisation can afford to ignore.

We live in a world where deference is a thing of the past. We don’t trust our bosses, the media or politicians. So against that backdrop, I believe employees are more influential than ever before as a trusted source and employers must harness their ideas and engage with employees if they want to be more successful. (more…)

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Pop-up at The Cow

We're off to The Cow, Parkstone, for our next Pop-up PR and a pint. After a little 'research' this pub fits the bill for our gathering on Tuesday  25th September. If you want to join us to hear Mike Leese, ex Daily Mail and Evening Standard journalist share his knowledge and experience,…

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Put your network to work

It’s been nearly two years since I first started working for myself. I thought I’d share some of my experience, what works, what doesn’t and more. Here’s my view on ‘real’ networking, not social.

Everyone knows that networking is vital to business. We live in a world where it really is about who you know and not just what you know. So much so, there’s a whole industry around networking. In fact there are so many groups to choose from it’s difficult to know where to start. Some charge a membership, some are just breakfast clubs, some are associated to chambers of commerce or the federation of small business, you name it there’s a group for it. (more…)

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It’s always good to see your work come to fruition. As a freelancer you don’t always see the whole of the project from start to finish. For this one I wrote about 14 articles, and today my copy of Onpoint, BrightPoint’s customer magazine landed on my door mat. I worked on the editorial at the beginning of June, now it’s live and I think it looks great. (more…)

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Starting out? Show off your skills

It’s been nearly two years since I first started working for myself. I thought I’d share some of my experience, what works, what doesn’t and more. First up, getting out there.

My first step was going to a local business seminar in Bournemouth where I thought I’d discuss my business idea and come away with a plan. I met my first client there, we’ve worked together ever since and I’ve never looked back. (more…)

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LinkedIn power

A debate has been raging on LinkedIn in one of the PR groups I belong to. The simple question was: Choice or Chance? How did you get into your PR career?

The response has been incredible. So many people have joined in and many answered the poll (currently choice 28 – 37%  and chance 47 – 62%). As one of the early voters I’ve received regular emails updating me on the conversation, and it’s put Jason Wassell who started it all as a top influencer of the group. (more…)

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Because I’m worth it

One of the best things about being a Freelance PR is the variety of clients and projects I work with. And with the wonders of social media and technology making remote working a reality, it doesn’t matter that I’m based in Bournemouth, I can deliver projects where the client needs them. Of course I love to go and meet my clients too, it’s all part of the service. (more…)

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