Getting Chartered

At the end of January I put myself through a rigorous Chartered Assessment day. No one made me do it. No one paid for me to do it. I did it for myself to prove something to myself.

What is it?

The CIPR is the Chartered Institute of Public Relations. As a Chartered body it can reward members with Chartered status when they prove they have reached a senior level of professionalism in their work. Just as accountants, surveyors, engineers and many other professions have Chartered assessments to demonstrate their ability and commitment to their professions. For years, getting Chartered with CIPR involved researching and writing an academic paper then presenting it to a panel of senior professionals. It was difficult and a little off-putting for many. So the CIPR reviewed its approach and designed an assessment that was still professionally rigorous but more accessible to everyone, no matter what their route to working in PR and communication. The new Chartered process started in September 2015 with the first cohort of eight successfully passing the assessment in November that year. There are currently 168 Chartered Practitioners of the 10,000+ CIPR members.

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Futurecomms15: No need to re-write the book, just get on with it

Katie Marlow recently went to Futurecomms15 and as she works with CIPR Inside to help us communicate what we do, we asked her to share her thoughts on futurecomms. Over to Katie: Thursday 18 June saw the second Futurecomms event, take place in London at the Crystal. It was a bright day. Glimmering in the summer sun, the Crystal overlooks the docks, with cable cars gliding overhead between the Emirates Royal Docks and Emirates Greenwich Peninsular.

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A refreshing change

It’s refreshing to see that businesses are beginning to take a different approach to their strategic focus. On 19 March I joined 50 or so other interested folk and attended Once upon a time, an event which set out to share examples of storytelling in brands. I aim to go to an event or workshop once a month. It feeds my inspiration and gives me a new perspective – it’s never wasted time. I really enjoyed this event and was disappointed I could only stay for the first two speakers:

What was the most refreshing thing for me was the honesty and truth from these two brands that absolutely live their values. They are both so different, yet share that passion of what they do.

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Four years on

Wow, not sure where they went, but the last few years have been a heady mix of my children growing older and starting school, and my new-found independence as a freelance comms professional. August is a special month for me, kids off school, birthdays, wedding anniversary and my business anniversary too. This year, it’s been four years since starting my freelance life and Little Bird Communication. I’m proud of what I’ve achieved.

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Three years on

It’s my third anniversary of working for myself this August. It’s been an exciting time and I’ve learned a lot freelancing from my home office in Bournemouth. I posted a while ago about three little things that stood out for me from 2012. They were: Trusting your instinct, Getting the balance right and Taking satisfaction and rewarding yourself for a job well done.

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