A refreshing change

It’s refreshing to see that businesses are beginning to take a different approach to their strategic focus. On 19 March I joined 50 or so other interested folk and attended Once upon a time, an event which set out to share examples of storytelling in brands. I aim to go to an event or workshop once a month. It feeds my inspiration and gives me a new perspective – it’s never wasted time. I really enjoyed this event and was disappointed I could only stay for the first two speakers:

What was the most refreshing thing for me was the honesty and truth from these two brands that absolutely live their values. They are both so different, yet share that passion of what they do.

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Did it work?

When I last posted, I had about three posts on the go. This is one of those posts, all of which got totally derailed by lots of exciting work. So, at last here's a quick and simple run down of why you should measure and a list of useful metrics to help measure communication results on a budget. It is always good to know where you are heading. Even if you decide to change direction, at least if you have a strategy, you can adapt your plan to suit your aim.

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What is a communication strategy?

So often we can get caught up writing the editorial, tweeting, designing websites, creating events or any one of the miriad of tactics available to a communication professional, we can forget the importance of a sound and effective communication strategy. I’ve had a few conversations recently with other communication professionals about strategies and plans so I’ve put my thoughts together here.

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