I went to the first #InfluenceLive event at the end of January. It was a communication event about influence, social and how we use it. I was interested to hear first-hand from Ralf Little about his ‘Twitter spat’ with Jeremy Hunt, among other topics on the agenda that interested me…
It’s refreshing to see that businesses are beginning to take a different approach to their strategic focus. On 19 March I joined 50 or so other interested folk and attended Once upon a time, an event which set out to share examples of storytelling in brands. I aim to go to an event or workshop once a month. It feeds my inspiration and gives me a new perspective – it’s never wasted time. I really enjoyed this event and was disappointed I could only stay for the first two speakers:
When I last posted, I had about three posts on the go. This is one of those posts, all of which got totally derailed by lots of exciting work. So, at last here's a quick and simple run down of why you should measure and a list of useful metrics to help measure communication results on a budget. It is always good to know where you are heading. Even if you decide to change direction, at least if you have a strategy, you can adapt your plan to suit your aim.
So often we can get caught up writing the editorial, tweeting, designing websites, creating events or any one of the miriad of tactics available to a communication professional, we can forget the importance of a sound and effective communication strategy. I’ve had a few conversations recently with other communication professionals about strategies and plans so I’ve put my thoughts together here.