Did it work?

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When I last posted, I had about three posts on the go. This is one of those posts, all of which got totally derailed by lots of exciting work. So, at last here’s a quick and simple run down of why you should measure and a list of useful metrics to help measure communication results on a budget.

It is always good to know where you are heading. Even if you decide to change direction, at least if you have a¬†strategy, you can adapt your plan to suit your aim. (more…)

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