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Pop-up PR and a pint

Date: Sep 04 2012

I’m really pleased to share ‘Pop-up PR and a pint’ with PR professionals working in Dorset. It’s a new group for local professionals to meet on an informal basis to share ideas, challenges and initiatives. It’s free and flexible.

I’ve been going to meet up with a fantastic group of freelancers each month in Winchester for a couple of years, and it seems the time is right to start a similar group in Dorset. So along with Rosie Park who’s based in Dorchester we have created ‘Pop-up PR and a pint’. Pop-up because we plan to hold the meeting at different places to reach across our county, and pint because it’s generally held in a pub.

Our next (and third) meeting is planned for 7.30pm Tuesday 25th September, (the night before the CIPR Wessex awards ceremony…), the venue is tbc as soon as possible and our speaker is Mike Leese. ‘Read all about him’ below.

If you want to join us just drop me an email katie@littlebirdcommunications.org.uk, or tweet.

Mike Leese spent more than 25 years in national newspapers starting as a reporter with the Daily Mail before being promoted to a news executive, first with the Mail and then moving on to the Evening Standard. There he worked his way up to head of news, latterly getting involved in the launch of free titles and the internet based operations including the Mail Online.

Looking back he says that the early part of his career in late 1980’s was the last of the great “Fleet Street” days and since then all print organisations have been struggling with competition from digital media and declining circulation. More recently the Leveson Inquiry has shone an unforgiving light on some aspects of journalistic working.

He will try to give some insights into the pressures on modern mass media and talk about the ways that PR professionals can engage with the media and he maintains his belief that newspapers will remain a force as they reshape themselves to deal with the new reality of modern media.

Mike has been working in PR and marketing for the last four years and has just established a new company www.YourBrandInMotion.co.uk  with film maker Steve Lowe and Graphic Design specialist James. Their new company offers web design and video production as well as training in aspects of media engagement.