When we collect and process personal data, we do so only in the pursuit of and in accordance with the real and present legitimate interests of the business and taking into consideration the fundamental rights and freedoms of the relevant data subjects.
The data is held indefinitely unless and until:
- The data subject ceases to be professionally active for a significant period
- The data subject request the removal of his or her personal data from the database.
We only use individual’s data in ways they would reasonably expect and which have minimal privacy impact. We do not use personal data in ways that the individuals concerned would find intrusive or which could cause harm, but in a way that people expect us to use their data.
This data processing is entirely necessary as without it, Little Bird Communication Limited could not function as a communications consultancy.