Tag: Measurement
Did it work?
When I last posted, I had about three posts on the go. This is one of those posts, all of which got totally derailed by lots of exciting work. So, at last here’s a quick and simple run down of why you should...
READ MOREWhat’s your PR worth?
Now more than ever businesses want to be sure they get value for money. Asking your consultant to write a release, arrange a promotional gift, create an advert or event with no clear objectives could be just...
READ MORE